LinkedIn Headline INTRODUCTION

Your LinkedIn headline is one of the most important parts of your LinkedIn profile. It’s the first place a hiring official will look, after your profile photo, to learn more about you. Your headline should be industry specific and should contain keywords and keyword phrases that indicate your specialization or expertise. Stay away from phrases like “actively seeking” or “looking for new opportunities.” Instead, focus on the position you want and how you can help your ideal employer or client.

LinkedIn Headline EXERCISE

To help you craft the ideal LinkedIn headline, answer the questions below and then place your responses into the short formula > I help x with y so they can z.

1.    Who are you?  

2.    Who do you help?

3.    How do you help them?

Short Formula: I help x with y so they can z.

LinkedIn Headline EXAMPLES

Example 1 

Tireless, caring Registered Nurse who helps pediatric cancer patients and their families feel at ease throughout treatment and recovery. 

Example 2 

Reliable pet-sitter who will find out and report back to you exactly what your dog is up to when you’re not home. 

Example 3 

Copywriter who knows how to craft web content that goes viral. Oh, and you’ll never beat me at Scrabble. 

Example 4 

Dental Office Manager | Creating High-Performance Office Environments. 

Example 5 

Director of Public Relations & Marketing > Raising Visibility & Awareness 

Example 6 

Social Media Branding Specialist | Seeking Marketing Internship 

Example 8 

Automotive Sales Marketing Consultant > Leveraging the Internet to Increase Car Sales 

Example 9 

Graphic Designer Specializing in Logo Design and Personal Brand Awareness 

Example 10 

Personal Trainer who helps high school athletes get stronger and faster. Certified by the American Council on Exercise.